Who I am
In a nutshell, I am a Design Thinker.
I have a BA in Industrial Design at the Politecnico di Milano and an MA at Central Saint Martins. I am half Italian and half American and therefore offer a unique mixture of characteristics: Mediterranean passion and eccentricity, Anglo-Saxon dedication and precision.
I started off as an industrial designer with a specialization in User Centered Design. My desire and trust in putting the user at the center of the design process led me to evolve into a Design Researcher - and so I have been for the past few years, working for both frog design and Design Group Italia in Italy. Since understanding my user and developing a methodology accordingly is the key driving force of my work, I jumped at the opportunity of joining the research team at e-services for life and health. This research unit has recently set up a Living Lab and is developing co-creation tools in order to develop truly innovative products and services within the realm of healthcare and well-being.
The Living Lab is called City of the Future. It is an ecosystem where a multitude of stakeholders and partners can work alongside each other sharing knowledge whilst interacting with a wide variety of ICTs, therefore creating a fertile ground for innovation and cross-disciplinary research and communication. The research methodology implemented is based upon the Living Lab process based on four concurrent phases: co-creation, exploration, experimentation, and evaluation.
View my LinkedIn profile here
What I am doing at the moment:
Using my experience in design research to develop co-creation and ethnography tools applicable to the Living Lab process adopted in the City of the Future Living Lab - set up by e-services for Life and Health (a research unit within the San Raffaele Hospital in Milan). The aim of this research unit is to develop innovative (and sometimes disruptive!) ICT and IoT-based services that embrace co-creation in order to develop ideas that truly respond to user needs.
What I have done:
Insight and consumer researcher at Brandvoyant (Milan)
Freelance design researcher at frog design (Milan).
Freelance design researcher and strategist at Design Group Italia (Milan).
Design consultant at 4inclusion, for which I also held a number of workshops on the themes of Inclusive Design.
Member of the Design for All Lab association.
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