What I do
“Tut, tut, child! Everything’s got a moral to it, if only you can find it”.
The Ducchess in Alice in Wonderland
The general process I adopt: Explore, Experiment and Execute
The process I adapt to each project - from product-focused ones (where ergnomics and efficiency are key), to more experience-based ones (where affectivity and meaning are priorities) - is an iterative and reflective one which responds stakeholder needs (expressed and unexpressed), while remaining focused on client objectives. Each and every time it is catered to fit the specifics which are important to the client - timing, resources, location. The process can be summarized in three main steps. Below, each step is explianed and reiterated through an image representing a project I worked on for frog design - the only public project I can really talk about!
get the questions right to get the right answers
Whether a project is about an object or a service, it begins with the exploration of the context in which it will unfold. Each design process starts with desk research the collection of relevant census material, open and informal discussios with individuals who belong to the intuited scenario, visits to relevant conferences, exhibitions and fairs.
In due time, the market takes shapes and trends and opportunities emerge and are identified. The user (or users) is chosen and studied in depth, and a reference scenario is selected. From this point onwards, storyboards are generated, personae come to life and the system's architecture and interactons begin to take a more structured form.
Key words: Ethnographic Research, Qualitative & Desk research, Contextual inquiry, Market & Competitor analysis, Benchmarking, Trend analysis, CMF analysis
gather inspiring insights to spark incredible ideas
This is when the design phase begins, with cyclic sessions of brainstorming and sketching. When ideas cristalize, hands actively begin generating paper and computer models as well as low-fidelity prototypes so as to start looking at the ideas from different angles.
The Explore phase, the third phase, never has a clear-cut beginning and end to it and it accompanies the project's like to its final phases. Precious and vital insight can be gained from one-to-one or group interviews with key informants, where questions can be either open or closed, knowledge-based or experienced based, in order to learn about different aspects of the product or service which is being designed.
Key words: Ethnographic Research, Qualitative & Desk research, User studies & Observation, Interviewing, Surveys & Questionnaires, User Shadowing, Usability testing, Participatory design, Information Synthesis
develop concepts that answer the initial questions
When the design has taken it definitive form, the final phase is the moment in which the technicaliies are confronted and overcome. Interactions are decided, shapes, textures, colors are chosen and finalised, and technical specifications and production guidelines are discussed and finalised. The end product, UI or service undergoes crucial testing on behalf of its potential users while stakeholders reviews the project. This is when the pieces of the puzzle slot together and form a clear and confident solution.
Once the project is completed, it is always reviewed in a second moment and its evaluation continues over time to guarantee quality and coherence.
Key words: Customer Journey Outlining, Design Brief Creation, Persona and Scenario Creation, Information Architecture, Storyboarding, Low and High Fidelity Mock-ups and Models
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Who I am
What I do
Why I do it
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